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Why Do You Need A Domain Name?
- Increases your name recognition
- Makes it easy for your customers to remember your address
- Indicates you are a serious Internet player
- Helps brand your image
- Adds a level of trust and integrity to your site
- Many search engines refuse to list pages from free sites
- Some search engines will only index the first page of a domain site
- Domain names containing 'keywords' aid in higher search engine ranking
- Allows you to use your domain address (www.yourname.com) and virtual email addresses (yourname@yourname.com) on your business cards and letterhead
- Once a domain name has been registered, it is no longer available. The most popular and easily-remembered domain names are being reserved daily, at the rate of one domain name every 5 seconds!
At that rate, in the near future, only obscure domain names will be available to the general public.
- Avoids somebody else from registering the name you want.
- Lets you change your current email provider and still keep the same email address
- Protects your Internet advertising investment from failure of your Internet Service Provider
How To Select A Domain Name:
- Make it as short as possible
- Make it memorable
- Make it easy to spell
- Make it pronounceable
- Make it a name you can brand
- Make it non-confusable with another domain name
- Make it not conflict with an existing
trademark
- Make it easy to say
- Make it trust-worthy, not off-beat (i.e. a .com instead of a .to or .ws)
- Make it directly related to either your business name or
- Make it directly related to keywords from your industry or
- Make it descriptive of your site's content
- Consider multiple domain names:
- obtain similar names to avoid competitors confusing your customers
- obtain misspellings of your domain name to keep competitors from taking advantage of misspellings
- obtain names for future offerings (services or products)
- link to your main site from additional domains to aid in your search engine ranking (major search engines use
link popularity in their ranking algorithms)
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WhyDomain.org: Why do you need a domain name for your web site?
